HISTORY OF DENIM

Let’s be clear here. Blue jeans are the clothing item; denim is the fabric they’re made from. The two, however, are so inextricably linked that you’d be doing them both a disservice to discuss one without the other. In fact, when delving into the history of True Fashionista denim, the place that seems to know the most is the history department at Levi Strauss & Co., that all-American home of the now-classic blue jeans with the rivets worn by millions.